Discussion about Fusion Channel, the New Survival Mode 丨 2019 “Gold Products, New Channels” Summit Forum Concludes Successfully

On March 22, the 12^th “Gold Products, New Channels” Summit Forum -- Fusion Channel, the New Survival Mode opened in Chengdu Exhibition Hall and Tianfu Exhibition Hall of Hall 9. The Summit Forum took fusion channel, the new survival mode as the main topic, and many guests in the forum have conducted in-depth discussions centering around the food industry and retail channels.

Newborn Food Needs Attention, and Downline Cities Still Have Development Potential

Mr. Cao Lisheng, Deputy Secretary General of China General Chamber of Commerce, put forward three points: first, physical stores (retail and catering) will remain the main channel; second, online retail sales of edible commodities will maintain a rapid growth rate in a certain period; third, convenience stores and community life stores will grow rapidly. From the perspective of data on imported food, China Chamber of Commerce of Foodstuffs and Native Produce (CFNA) explained the development trend of the food industry in the past 20 years. In view of the new trend in retail, and according to consumer behavioral habits, Mr. Zhao Hui, General Manager of the North Region of Kantar Worldpanel proposed that at present, healthy food for the young generations still has development opportunities, which means that high-end, healthy and convenient food is still an area where food enterprises need to pay attention to. At the same time, downline cities are still the potential market, facing both opportunities and challenges of fusion channels.

Fusion Channel Needs to be Built in Combination with Scenarios

From the perspective of media personnel, Mr. Quan Changlian, President of Retail Boss Internal Reference, shared with the audience the opportunities in the fusion channel, and stressed that the product is the scenario, and owners should firmly grasp the customer experience. The best part of the morning session was the dialog. Compere of this part Ms. Ou Jianling, Secretary General of Chengdu Retail Business Association, together with representatives of the important links in the food industry chain including Ms. Wang Ke, General Manager of Sichuan WOWO, Mr. Xie Youzhi, Vice General Manager of Suning Xiaodian of Chengdu Regional Management Center of Suning.com Group, Mr. Wang Zhengqi, Founder of the best-selling brand of online celebrity Mo Xiaoxian, Mr. Hong Yingcai, Chief Supervisor of the Imported Food Branch Chamber of CFNA, and Mr. Cao Zhijun, Vice President of Community Group Buying, respectively brought the audience new views and ideas from the perspective of food enterprises, small format, new retailers, dealers, etc.

Focus on Brand Building, and Grasp the Characteristics of New Channels

In the second half of the forum, starting from each channel and link, Zhao Yuning, Vice President and Marketing Director of Pinlive Foods Group, proposed to redefine the products, letting the world make for China, and shared how its brand Weidendorf changed from made in China to made for China in the new retail environment.

As representatives of new channels, Mr. Xie Youzhi, Vice General Manager of Suning Xiaodian of Chengdu Regional Management Center of Suning.com Group, and Mr. Cao Zhijun, Vice President of Community Group Buying, put forward their respective viewpoints according to the service and connectivity of community scenarios. Focusing on the daily problems of Community Group Buying and how the distributors make profits, Mr. Lian Jie, Founder of Order Rabbit and Mr. Dong Zongtao, Chairman of Sichuan Rongyipin Commerce Service Co, Ltd. also brought us solutions.

The 12^th “Gold Products, New Channels” Summit Forum has come to a successful conclusion. There is no doubt that all of you have got something. The next Summit Forum will be settled in Tianjin in October 2019. Let us meet there again.