Create Channels and Focus On “Community”

The 99^th China Food and Drinks Fair had its grand opening on October 25, 2018. Numerous famous international foods were exhibited in the import food area of Pavilion W2 of Changsha International Convention Center. Besides the abundant products in the exhibition, community new retailing also became the hot topic concerned by the merchants attended in the autumn fair.

Create channels and focus on community!

The retailing market in the future will transform from “things of one kind come together” to “people of one mind fall into the same group”. Terminal commercial activities established concerned with communities will rise accordingly. Meanwhile, online and offline integration will become one of the goals of traditional e-commerce and traditional terminal development. On the afternoon of October 26, “Gold Products, New Channels” Summit Forum on the theme of “Create Channels and Focus on Community”reate Channels and Focus on Communityoducts, New Channels” Suenvironment.

Mr. Zhao Hui, General Manager of the north region of Kantar Worldpanel, deeply analyzed the new trend of retailing with the audience. In the past year, healthy, convenient and fashion categories kept in growth; increase was especially obvious in the Midwest area, while it developed comparatively slowly in the earlier stage in the central area but grew sharply by over 6% in the later stage, and it grew by 4% to 6% in the southwest and coastal areas. Meanwhile, full channels developed outstandingly, and enterprises should pay more attention to full channel development.

Professor Gu Guojian, a retailing expert, emphatically shared the idea of “development logic back the community stores” from his professional perspective, and proposed 3 elements of people, supply chain and cost to be the key elements for community development. Meanwhile, he mentioned that the senior citizen groups of the community in the future should be paid more attention, and community stores should transform from convenience orientation to health orientation in the future development. Community stores are innovation of commercial activities, which expect more requirements from the supply chain management.

Mrs. Feng Jiangmei from Guan Supermarket shared with the audience her “community store evolution theory” with practical experience and cases focusing on community store layout, merchandise planning & choice and operation strategy and others; since community group purchase has become a focus of attention, Mr. Gu Hao, Product Director of Shi Xiang Hui, shared his experience of how to choose products satisfying community consumers from his unique perspective, and at the same time he solved the problem of the last kilometer, revealing the secret veil of community group purchase operation; as to the supply chain, an important link back it, Mr. Zhang Zhenhua from Global Logistics Properties threw the logistics problem for ordinary dealers and provided a method of digital transformation by intelligent logistics; for community scene, Mr. Han Ru, from Hunan Cloud Data Information Technology Co., Ltd, shared several “black technology” automatic vending machines, discussed the diversity of the machine and provided new purchase channels for community consumers.

The topics were simple but profound, what a grand banquet for the food industry!

Many community group purchases gathered in Changsha, becoming an accelerator for import food exhibitors covering the central China

Now online traffic tended to decline, while the concept of new retailing emerged at the right moment. A new retailing mode combined with offline and group purchase-community group purchase is sweeping tier 2 and 3 cities. Since Changsha is the founder and leader for community group purchase, Shanghai MasterExpo, an exhibition organizing unit for the import food area, added “Community Group Purchase” special area for the demand of the market and exhibitors on the “One-to-one Matchmaking” of the 10^th Import Food Area. It invited the top 20 community group purchase enterprises taking Changsha as the core, including Shi Xiang Hui, Bang Ni Sheng, Ni Wo Nin, Stupid Radish, Zhi Hua Zhi Guo, Water Curtain Cave, Tian Sheng Wan Wu, Kaola Jingxuan, Ling Li Shuo, Daohe Home, Jia Ni You Xuan, Mom Food Detective, Chi Huo Commune and so on. Meanwhile, it continued the special areas of “small but beautiful”, “channel distributors”, fully satisfying the demand of exhibitors and better helping them cover the market in Central China.