Snatch the Market Share of Communities’ New Retail: Imported Food and Beverage Exhibition Zone of China Food & Drink Fair to Help Imported Food Seek and Create the Channel

The 99th China Food & Drink Fair will be held in Changsha International Convention and Exhibition Center of Hunan from October 25 to 27, 2018, where the Imported Food and Beverage Exhibition Zone will profoundly combine the Central China’s retail environment and market demand to further help overseas food enterprises and high-end food brands snatch the market share of communities’ new retail, and abundant site activities will also help more domestic and overseas food enterprises enter and root in the Central China’s market.

Exhibition Groups from Countries and Regions, Like Russia, Australia, Korea, Yiwu, and Qingtian, Bring in Overseas Quality and Healthy Products in the Autumn Session of China Food & Drink Fair

In the Spring Session of 2018, the “Belt & Road” products represented by those of Russia attracted much attention, and this Autumn Session will be held in Changsha, one of the eight major inland open-economy centers for the “Belt & Road”, which also attracts the Russian, Australian, and Korean exhibition groups to continuously attend in this Fair, as they believe that Imported Food and Beverage Exhibition Zone can help local enterprises and quality products profoundly enter into China’s second-tier and third-tier markets. Meanwhile, it will be the first time for Yiwu Import Chamber of Commerce, Qingtian Imported Commodity City, China Chamber of Commerce of Foodstuffs and Native Produce, and other local exhibition groups to participate in the Fair, and the very famous healthy products, such as Fonterra, Yakult, Arla Foods, Jiuri Food, Mauxion, Jelley Brown, Nissin Food, Lvlinb, Karta Coconut Water, and Manuka Honey, will be shown in the Imported Food and Beverage Exhibition Zone!

 (Some Brands in the Imported Food and Beverage Exhibition Zone of Autumn Session of the 99th China Food & Drink Fair)

Seize the Communities’ New Retail, and Seek and Create the Channels’ New Thought

The future retail market will transform to “people of one mind falling into the same group” from “things of one kind coming together”, and commercial activities of all terminals built on the communities will rise along with such market; meanwhile, the online and offline integration will further become one of the targets to be developed by traditional e-commerce and terminal. In the afternoon of October 26, 2018 and at the W9-1 of Changsha International Convention and Exhibition Center, the 11th Summit Forum of “Golden Product and New Channel” will regard “community” as the key word with the theme of “Seeking and Creating the Channel with Community as the Core”, invite the important guests of food and retail industries, Kantar Worldpanel, Shixianghui, and others to jointly discuss and share the topics of “opportunity and challenge under community retail”, “key point for success in the community”, “booster for directly reaching the consumers from the original factory”, etc.

(Site of Previous Session of the Summit Forum of “Golden Product and New Channel”)

 “One-to-One Match Making” of the Imported Food and Beverage Exhibition Zone: Accurately Connect to Community Group Buying, Circulation, and Terminal Channel

As one of the Imported Food and Beverage Exhibition Zone’s highlighted activities for each Fair, the “One-to-One Commercial Alignment” keeps a foothold in truly meeting the demands of exhibitors, and receives the favorable reputation by all parties. Shanghai Master Expo Exhibition Co., Ltd. as the exhibition organizer for the aforesaid Zone has penetrated into the market, combined with the retail features of Changsha and the retail environments of the Central China’s market, carried out three sessions aiming at different exhibitor channels, carefully selected nearly 50 VIP buyers, additionally set the “Community Group Buying” special activity after the Spring Session’s “Small & Beautiful” and “Distributor” special activities, and invited famous community and association platforms, like Changsha Bangnisheng, Changsha Zhihua Zhiguo, Changsha Kaola Selection, Hubei Shuiliandong, Anhui Dailuobo; meanwhile, it has emphatically invited distributors of Hunan, Hubei, Anhui, Guangxi, Henan, Jiangxi, Guangdong and Guizhou to grasp the market of festivals in the second half year, truly help overseas foods penetrate into the third-tier, fourth-tier and fifth-tier cities, and bring more international products deeply into common families.

 (Photo for Previous Session of the “One-to-One Match Making”)

Seize the New Scene of Community Consumption for Food and Beverage, with Self-service Retail Becoming the Hot Topic of Discussion

Along the start of new retail era, traditional retail industry needs multiple dimensional changes to deal with the demands of upgraded consumption, and smart store, integration of the self-service and manpower, immersive experience store, and others become the hot topics concerned by all major food & beverage, wine and terminal enterprises. However, the brand owners and terminal enterprises face many problems in actual operation. The 1st Private Session for Food & Beverage & Catering Franchise Chain – Smart Retail will be held in Meeting Room 2007 of Changsha International Convention and Exhibition Center in the afternoon of October 25, 2018, which will invite industrial experts, enterprises for intelligent vending machine equipment and operation, as well as the Central China’s TOP enterprises for food & beverage, wine and terminal to jointly carry out the three-party discussion on how to create new profitable modes in the new retail environment and other key issues.