Don’t be overconfident , Liansuoshidai is not a joke!

Current situation: 

These years, there are increasing numbers of catering enterprises are looking forward to cooperating with franchise to dispark and extend the trademark. 

It is attractive for a brand , which gains the ability of quick copy from a franchise.

However, is franchise really simple? Or whether franchise is reliable or not ?

Why some brands do good jobs on franchise while some brands cannot promote in the market?

What causes the hidden dangers?

We roughly summarize 3 common dangers in the industry:

1. Meeting troubles during the business. The businessmen want to promote the economic situation or gain more benefits through opening franchise. 

2. The good-operation new store causes the overconfidence, the businessmen begin to open franchise without enough sufficient preparation.

3. The firm focus on franchise so that there are so many brands , and they update really quickly. Its ability of merchants is far better than the abilities of operation and supervise.

1. The first situation is not reliable because a favourable benefits schema is a necessary condition for a brand store before franchise. If the brand has not a explicit benefits schema while the franchise stores cost more on materials than direct distributors, it is difficult for franchise stores to gain benefits. 

2. Such an unreliable businessman ignores the difference between direct distributors and franchise stores. Several direct distributors can run just through the staffs, however , the franchise stores are required a complete system structure to manage. If there is no updated system or excessively rely on the old experience of running direct distributors, both the brand and franchise parties should pay for the lesson.

3. The trouble in the third situation results from lacking of the following supports of brand headquarters  and management of franchise traders. It is not wrong to launch new projects what causes the excessive merchants promotion while missing operating and management, therefore, franchise traders cannot achieve practical support and late service. Under such a kind of schema, relationship between the brand and the franchise easily becomes simple supply chain once the franchise begins to operate.

Many people have doubts about the preparations before carrying out franchise and how to form a win-win situation between the trade and the franchise?  

The first is precondition :

1. Verified benefits schema. (If not yet, the franchise may be involved into experiment.)

2. Trademark registration. (Don’t look down upon this !Small trademarks often cause large troubles.)

3. Uniform, can be copied standards of store operation. (If you want different stores have the same products taste and service, please earnestly perform this condition.)

4. Logistics distribution meets the expansion requirements of stores. (Attempt requires ability.)

5. Confirm the franchise schema and fees. (Single-store, regional, hosting, cooperative operations, and all fees must be explicit and correct)

6. Franchise training and substantial content. (The training requires substantial system , not just by speaking.) 

7. Management schema between franchise traders and stores. (Managing a franchise store is quite different from a direct distributor.)

8. Ensure the contract is in conformity with the provisions. (One side, it should be legal , another side, duties and obligations should be explicit.No one wants to quarrel about contract.)

So ,Are you ready for open franchise?

And, other else? Of course!

Franchina specially prepares a seminar of catering franchise to further discuss about franchise.

We have invited several world-famous catering franchise firms to share their stories about franchise  from their own point of view, including unsmooth experience.

We also invite the founders of popular and fashion franchise in recent years. We can learn about how the young people comprehend franchise.

Certainly, we invite many elites of local trades.

The professionals will share the POS system solution and accurate brand orientation ,which control the chain of franchise.

Franchina has inspected more than 1200 domestic and overseas projects and has received over ten thousands of counselors. What’s more, Franchise integrates states and meets of both branders and investors and then tells counselors how to join in a franchisee.

No useless words in this meeting, focusing on the joining franchise.

All the people who have interest ,ideas and opinions on the franchise are welcomed to the meeting because once you know about joining the franchise, it is much easier for you to achieve success.

13th International franchise seminar 

Corporation agency: Chengdu Catering Meeting 丨Catering Madhouse 丨Global franchise site

Special support: Huarun Pacific Coffee 

Special sponsor: Lozzi donuts

Part of brands / personal or topics

FranChina insists on sharing and non-profit .

What’s more , you are provided preferential hotels and free bus.

Thanks for your long-tern attention , March 23th ,Franchina will give you a feedback with a professional seminar,and try our best to repay you.

March 23th 10:00 - 16:00

Chengdu Century International Meeting Center     3rd  floor  Tianfu Hall

An appointment with catering , decoding franchise

Consulting about meeting and brands(cell-phone/WeChat):137-6443-0011